2011 NHL All-Star Game Exclusives

Cardmembers Can Redeem Cashback® Bonus Rewards for All-Star Game Tickets with Exclusive Experiences

RIVERWOODS, Ill.--(BUSINESS WIRE)--Discover Financial Services (NYSE: DFS) announced today it is offering a lineup of cardmember exclusives at the 2011 NHL All-Star Game, including the ability to purchase premium tickets to the game by redeeming Cashback Bonus rewards.

2 Tickets to the Honda NHL SuperSkills^® on January 29To help celebrate the NHL All-Star Game presented by Discover on January 30, the company is offering exclusive experiences for cardmembers who use their Cashback Bonus to purchase tickets, including:

• 2 Tickets to the NHL Fan Fair™
• NHL^® All-Star Game gift bag

“We are delivering game-changing benefits to cardmembers by offering the ability to purchase 2011 NHL All-Star Game tickets with Cashback Bonus rewards and providing exclusive experiences surrounding the game,” said Harit Talwar, president of U.S. Cards at Discover. “This lineup of benefits is another example to hockey fans of how it truly pays to Discover.”

Curator of the Hockey Hall of Fame and Stanley Cup® Handler Phil Pritchard Stars in New Discover “Peggy” Ad

Coinciding with Discover’s cardmember exclusives surrounding the NHL All-Star Game, Curator of the Hockey Hall of Fame and Stanley Cup Handler, Phil Pritchard, will appear in a new “Peggy” commercial launching in late January. The ad highlights Discover’s award-winning customer service. Previous “Peggy” ads have included other sports celebrities including legendary college football coaches, Lou Holtz and Bobby Bowden.

Discover is the presenting sponsor of the NHL All-Star Game and is the Official Card of the NHL, NHL All-Star Weekend, NHL Winter Classic®, NHL Awards™, and the NHL Draft™.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.

NHL, the NHL Shield, NHL SuperSkills, Stanley Cup and NHL Winter Classic name are registered trademarks and NHL Awards, NHL Fan Fair and NHL Draft name are trademarks of the National Hockey League. © NHL 2010. All Rights Reserved.